beginners corner

Learn how to invest by selling stock options.

Alan Ellman guides us through his system of options trading so
you too can become
CEO Of Your Own Money.

See how we have helped thousands beat the market consistently on their way to financial independence.

* Important Disclosure: The information contained herein should not be construed as personalized investment advice, and should not be considered a solicitation to buy or sell any security or engage in a particular investment strategy. Read Full Disclosure

What Our Clients Say

What I am most impressed with is the cleverness, yet simplicity that Alan’s system is built upon. It is written for the average person, The Blue Collar Investor.

– Dave Lindahl | RE Mentor, Inc

My wife and I recently purchased both of your books. They are clearly written and the examples are easy to understand as we have learned a lot of new information.

– John and Beronica R. | Allen, TX

The thing I like the most about Alan’s covered call plan is that if you do enough research on the stock at the outset, you can feel comfortable owning it even if it goes down.

– Danielle H | Valparaiso, IN

I want to thank you also for the incredibly good lists and articles that you and your team are putting together. I have learned so much from reading your articles and studying the weekly lists that I am feeling far more confident that I can invest much more wisely.

– Steve Sorensen

Recent Blog Posts    |  Visit The Blog (Weekly Training Articles & Commentary)

fundamental analysis for option-selling

GAAP versus Non-GAAP Earnings: Challenges of Fundamental Analysis

Fundamental analysis is the first step when screening stocks for covered call writing and put-selling. Years ago I actually read the financial statements of companies I was interested in.  I eventually came to the conclusion that this was an exercise in futility as it was time-consuming and, in many cases, difficult to confirm the accuracy of […]

2 Comments Continue Reading →

Why and When We are NOT Losing Money If We Buy Back an Option for More Money than We Received

Exit strategies for covered call writing and selling cash-secured puts all start with buying back the option. Frequently, the cost to close our short option positions will be less than the premium generated initially from the option sale. This is because of the impact Theta (time value erosion) has on our option premiums. However, students […]

27 Comments Continue Reading →
Ask Alan

Ask Alan #124 – “Why Don’t Option Buyers Exercise Early?”

Alan answers a question posed by Jack, who asks: “Alan I attended one of your Money Show seminars in Las Vegas which was great but I am confused on one point. You said that options are almost never exercised before expiration even when stock price moves much higher than the strike price. Why would the […]

7 Comments Continue Reading →