beginners corner

Learn how to invest by selling stock options.

Alan Ellman guides us through his system of options trading so
you too can become
CEO Of Your Own Money.

See how we have helped thousands beat the market consistently on their way to financial independence.

* Important Disclosure: The information contained herein should not be construed as personalized investment advice, and should not be considered a solicitation to buy or sell any security or engage in a particular investment strategy. Read Full Disclosure

What Our Clients Say

What I am most impressed with is the cleverness, yet simplicity that Alan’s system is built upon. It is written for the average person, The Blue Collar Investor.

– Dave Lindahl | RE Mentor, Inc

My wife and I recently purchased both of your books. They are clearly written and the examples are easy to understand as we have learned a lot of new information.

– John and Beronica R. | Allen, TX

The thing I like the most about Alan’s covered call plan is that if you do enough research on the stock at the outset, you can feel comfortable owning it even if it goes down.

– Danielle H | Valparaiso, IN

I want to thank you also for the incredibly good lists and articles that you and your team are putting together. I have learned so much from reading your articles and studying the weekly lists that I am feeling far more confident that I can invest much more wisely.

– Steve Sorensen

Recent Blog Posts    |  Visit The Blog (Weekly Training Articles & Commentary)

covered call writing and short selling concerns

Short Selling and Covered Call Writing

Screening stocks and exchange-traded funds for covered call writing and put-selling involves evaluating for fundamentals, chart technicals and common sense parameters. One of the issues that can impact a position we hold from time to time is short selling.   Definition Short selling is when we sell a stock we don’t yet own. It is borrowed [...]

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Negotiating better option prices for covered call writing and selling cash-secured puts

How To Negotiate Better Option Prices Using The “Show Or Fill Rule” / $30 Rebate Expiring

Covered call writers generate cash flow by selling call options associated with a stock or exchange-traded fund. Our goals are to generate the highest possible returns with low-risk trades and that fit our requirement for capital preservation. The three required skills for achieving these goals are stock (or ETF) selection, option selection and position management [...]

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exchange traded funds for covered call writing and selling cash-secured puts

ASHR: Exchange-Traded Fund in the Spotlight

Exchange-traded funds (ETFs) offer covered call writers and put-sellers the advantage of instant diversification and generally have a lower implied volatility associated with them compared to individual stocks. Whether we are dealing with stocks or ETFs each security must be evaluated on its own merit before using it as the underlying security. In this article, [...]

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