The CEO Strategy is a covered call writing-like strategy, a streamlined approach to covered call writing. It is an acronym for Combining ETFs with Stock Options. It involves using only the 11 Select Sector SPDRs as underlying considerations and reduces the number of covered call writing exit strategies from 14 to 4. This article features detailed information as how to utilize this user-friendly and time-efficient approach to covered call writing in extreme bear market conditions like we experienced in 2008, 2017 and 2022. For this approach, we turn to inverse ETFs.
What are inverse ETFs?
These are exchange traded funds that use derivatives to profit when market indexes decline. When a market benchmark declines in value, these securities appreciate.
4 Inverse ETFs appropriate for the CEO Strategy
- ProShares Short Dow 30 (Nasdaq DOG)
- ProShares Short QQQ (Nasdaq: PSQ)
- ProShares Short Russell 2000 (Nasdaq: RWM)
- ProShares Short S&P 500 (Nasdaq: SH)
Option-chain for SH on 3/25/2024

With SH trading at $11.90. the $12.00 out-of-the-money (OTM) 4/19/2024 strike generated $0.10 per-share. Open interest was strong at 586 contracts.
Portfolio set-up input information for a $100k portfolio with 4 securities: The BCI Portfolio Setup Spreadsheet

The spreadsheet guideline for exit strategy cash reserve range is $2,000.00 – $4,000.00 (yellow cells).
Initial and final portfolio setups

- The spreadsheet (top half) shows a shortfall of $493.00 with no cash reserve for exit strategies (red numbers)
- We will reduce DOG from 900 to 800 shares (red arrow)
- The revised spreadsheet now has a cash reserve of $2,367.00 (bottom right)
Initial calculations using the inverse ETF CEO strategy using the BCI Trade Management Calculator (TMC)

- Initial trade data is entered from the option-chains into the blue cells (top section)
- Yellow cells: Breakeven price points
- Brown cells: Initial and annualized returns based on 26-day trades
- Purple cells: Additional upside potential cash % returns if share value appreciates from current market value up to, or beyond the OTM strikes
- Bottom section shows total portfolio initial returns of 0.78% ($757.00) with a possibility of $2,824.00 (2.89%), if all shares move up to the 4 OTM call strikes
- These are 26-day trades
Discussion
In extreme bear markets, the CEO Strategy can be implemented with Inverse ETFs. The BCI principles of diversification, cash allocation, trade execution and management still apply.
The Blue Collar Investor’s Guide to:
Exit Strategies for Covered Call Writing and Selling Cash-Secured Puts

This book will detail how to enter, manage and calculate trade adjustments for all market conditions. After we select the underlying security and sell the corresponding option, we immediately move into position management mode. There are over 20 exit strategies defined, as well and when and how to implement these plans.
The BCI Trade Management Calculator facilitates the analysis of each exit strategy by showing initial trade entries, initial trade calculations for both each individual trade as well as that of the entire portfolio. From there we learn how to enter our trade adjustments and finally to calculate trade and total portfolio post-adjustment results.
For information & purchase link, click here.
On September 1, 2024, BCI will be raising membership rates for new members only. This will not apply to current members. It has been 3 years since we had a rate increase. In that period, we have added dozens of training videos, additional downloads and resources and more quality data to our stock and ETF reports. We are fortunate to have such a robust and expanding membership and strive to provide the best high-quality information and tools at the lowest industry prices.
LAST CHANCE on 8/31/2024: Premium Membership Price Increase Notification: No Rate Increase for Current Members
This price increase will not apply to current active members as you are grandfathered into the current rate for life or as long as your membership remains active. This is our loyalty pledge to you.
The increase for new members will go into effect on September 1, 2024, as follows:
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All new members who subscribe between now and 8/31/2024 will be grandfathered into the current rate and will see no price increase on 9/1/2021.
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Your generous testimonials
Over the years, the BCI community has been incredibly gracious by sending our BCI team email testimonials sharing stories as to what our educational content has meant to their families. Moving forward, we have decided to publish several of these testimonials in our blog articles. We will never use a last name unless given permission:
Alan,
Just wanted to let you know that you are such a great teacher That I am able to sell covered calls and manage my trades so well that I don’t even need to do an analysis when the market moves. I just do what instinctively needs to get done according to the rules of the strategy.
Lastly, I have taught my 21-year-old son how to do this, and I’m convinced he is going to be at least independently wealthy or at best a millionaire by the time he is 35. I can’t thank you enough. Xoxoxo.
Joanna
Upcoming events
1. Mad Hedge Investor Summit
Tuesday September 17, 2024
11 AM ET – 12 PM ET
Zoom webinar.
Portfolio Overwriting: Covered Call Writing Our Buy-And-Hold Stocks
Increasing profits and avoiding tax issues
Our buy-and-hold portfolios in non-sheltered accounts are generating 8% – 10% per year. Can we potentially increase these yields by selling stock options while, at the same time, dramatically decreasing the probability of our shares being sold to avoid potential tax implications? The answer is a resounding “yes”.
Portfolio Overwriting is a strategy that can benefit millions of investors seeking to enhance portfolio returns using a low-risk covered call writing-like strategy.
Traditional covered call writing will also be discussed to demonstrate comparisons between the 2 strategy approaches.
Topics discussed
Summary
Brief review of covered call writing
Option basics
What is an option-chain?
Option selection
Calculating covered call returns: Real-Life examples
Portfolio overwriting defined
Basics of strike selection
Pros and cons of portfolio overwriting
Why early exercise is so rare
Rolling options
Role of dividends
Locating ex-dividend dates
How to avoid early exercise
Avoiding earnings reports
Practical applications: Delta, implied volatility, annualized returns
Real-life examples with calculations
BCI Trade Management Calculator
2. Stock Traders Expo- live event in Orlando Florida
October 17 -20
- 2-hour Covered Call Writing Masters Class
- All Stars of Options class on Portfolio Overwriting
Details to follow.
3. American Association of Individual Investors/ Los Angeles Chapter
November 9, 2024
12 PM ET – 1:30 PM ET
Private webinar for members of this AAII investment club
4. Young Investors Club: University of Central Florida
Wednesday November 13, 2024
Private investment club
5. BCI-Only Webinar
Zoom
Thursday November 21, 2024
8 PM ET – (:30 PM ET
Covered Call Writing Dividend Stocks
Details & registration link to follow.
6. Long Island Stock Investor Group Part I
Zoom
February 13, 2025
7:30 – 9:00 ET
Details to follow.
7. Las Vegas Money Show
February 17 – 19, 2025
details to follow.
8. Long Island Stock Investor group Part II
March 13, 2025
7:30 – 9:00 ET
Details to follow.

Alan speaking at a Money Show event


Premium Members,
This week’s Weekly Stock Screen And Watch List has been uploaded to The Blue Collar Investor Premium Member site and is available for download in the “Reports” section. Look for the report dated 08/30/24.
Be sure to check out the latest BCI Training Videos and “Ask Alan” segments. You can view them on The Blue Collar YouTube Channel. For your convenience, the link to the BCI YouTube Channel is:
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Please note that we have restored the large print section at the end of the weekly report.
Barry and The Blue Collar Investor Team
Alan, I think the Pro Shares Inverse Dow is ticker DOG rather than DOW. Just FYI.
Bill,
Thanks for pointing out this typo. I changed DOW to DOG in this article.
Alan
Hi Alan,
You have been doing this for quite some time. I find it a little overwhelming the many stocks available for options.
What do you look for in narrowing down the list to just those few that might meet your needs?
Are there two or three factors that you specifically look at and what you would then go to the options chain.
Tom
Tom,
Glad to help.
There is a myriad of ways to use the BCI Reports.
Some focus in on price-per-share to make sure the selections align with cash available. Others may want to use dividend-generating stocks. All should factor in appropriate diversification and cash allocation. With smaller amounts of cash available, members may choose to favor our ETF Reports.
A popular approach to our stock reports, is to favor bold stocks (best technicals) that show industry rankings of “A” or “B”.
Here is a link to a video I produced on this topic. I hope you find it useful. Scroll down to the video titled: “Stock Selection for the 1/19/2024 Contract Expirations”
https://thebluecollarinvestor.com/minimembership/premium-membership/e
Alan