When instructing our online discount broker as to the actions we want taken, we submit a customer order. These orders can take several different forms depending on our investment strategies and objectives. We can buy or sell; request a specific price or simply the best available price; we can stipulate an action given a particular circumstance; and we can use combinations of orders. Let’s look at the most common of these orders and the situations when we may utilize them.

Market Order:

This is the most common of customer orders where we ask the broker to buy or sell a stock at the best available price. It is also called an “unrestricted order” and will always be executed.

Limit Order:

This is an order to buy or sell a specific number of shares at a certain price or better. A buy limit order can only be executed at the limit price or lower. A sell limit order must be executed at the limit price or higher. These are particularly useful on low-volume or highly volatile stocks.

Stop Order:

An order to buy or sell a security when its price surpasses a specific price called the stop price. At that point the stop order becomes a market order. A sell stop order is placed below the current market value of the stock and is used to prevent or limit a loss or to protect a profit on a long stock position. For example, you may have purchased a stock for $20 per share and it has appreciated to $30. A sell stop order @ $25 will guarantee at least a profit of $5 per share (barring a gap-down in the price of the stock). A buy stop order is always placed above the current market price of the stock. It is typically used to protect a profit or limit a loss on a short sale (selling a stock you didn’t own by borrowing it). For example, if you sell short a stock @ $30 expecting to buy it back at a lower price but it starts going up in value instead, a buy stop order can limit your loss. It may kick in @ $32 thereby minimizing losses to $2 per share. Once the buy stop price is reached, the order becomes a market order.

Stop Limit Order:

This is a combination of a stop order and a limit order. Once activated, it becomes a limit order which means that it can only be executed at a specific price or better. The benefit is that the trader has precise control over when the order should be filled. The disadvantage is that it may never get filled. A sell stop-limit order is always placed below the current market price of the equity and is used to limit the loss or protect the profit on a long stock position. Once activated, it becomes a limit order. A buy stop-limit order is always placed above the current price of the stock and is used to limit a loss or protect the profit on a short stock position. Once activated, it becomes a limit order.

Summary of Orders entered Above the Market:

  • Buy Stop-Limit
  • Buy Stop
  • Sell Limit

Summary of Orders entered Below Market:

  • Buy Limit
  • Sell Stop
  • Sell Stop-Limit

Covered Call Trade Orders:

Most writers of covered call place their trades by legging in. This where a market or limit order is placed to purchase the equity and once executed, a second order (limit) is placed to sell the option. For maximum profits, these two legs should be executed simultaneously (Buy the stock and immediately sell the option. Do not buy the stock, go to the mall and then come back home to sell the option). Another methodology permitted by some online discount brokers (not USAA, the one I use) is to place a net debit order. This is where you buy the stock and sell the option at the exact same time, not for specific corresponding prices but for a limit net debit. For example, if a stock is selling for $20 and the A-T-M call is selling for $1.50, the net debit or amount we would owe is $18.50 ($20 minus $1.50). This way, even if the price of the stock and option change, the order can still be filled if it meets the requiremnts of our debit order. This would be particularly useful for investors who can’t be in front of their computers but want to execute a covered call trade. As stock investors and covered call writers it is critical to know and understand the different types of customer orders and the appropriate time to implement them.

Industry in the SpotlightPaper Products:

This industry is up in value 27% in the last 6 weeks and 60% in the last 18 weeks. One of the best performers in the group is RKT which has been up in price 25% and 56% in the same time frames. This stock meets all our system criteria and has options. Let’s look at a current nchart:

RKT as of 8-20-09

RKT as of 8-20-09

The technicals are near perfect. We have uptrending moving averages with the short term above the long term and price bars at or above the 20-d ema. MACD is positive with the histogram neutral. The stochastic oscillator is rising indicating the bulls are in control. Volume has been impressive during the recent price surge.

Last Week’s Economic News:
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The latest round of reports suggest a slowly improving economy. The Conference Board’s idex of leading indicators was up 0.6% in July for the fourth straight increase. This suggests a bottoming of the recession. The producer price index (PPI) was down 0.9% in July suggesting no immediate inflation concerns. Exisitng home sales were up for the fourth consecutive month, this time a whopping 7.2%, reflecting greatly improved affordability conditions. For the week, the S&P 500 was up 2.2% for a year-to-date return of 15.5%.
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