JUST BECAUSE YOU BUY ITS PRODUCTS DOESN’T MEAN YOU SHOULD BUY ITS STOCK

The KORS initial public offering was the topic du jour among my girlfriends at a holiday party last December.  The ladies I know who invest in stocks were trying to figure out how to get in on the IPO before the share price surged.   It is human nature to want to invest in companies you like, especially when you are a consumer of their products!  My favorite purse is a Michael Kors.  Every time I carry it, its caramel-colored, buttery leather causes my friends and acquaintances to pepper me with compliments.

So why not invest in this fab company?  Especially when my friends were planning to do so?  First of all, just because I like to “buy and wear” a company’s clothes and accessories doesn’t mean I want to “buy and hold” its stock.  I used to invest in only stocks but when I evolved into a covered call writer, my emotions took a back seat to logic.  Successful covered call writers are logical and follow rules.  Although writing out-of-the money calls can be an income supplement to buy-and-hold investing, typically the covered call investor isn’t wed to a specific company for any serious length of time.  We are generally looking for maximum return, with minimum risk, within a defined time period.

Some of my friends bought stock the day of and day after the IPO but I held out.  The Blue Collar Investor advises caution when attempting to trade a stock with little or no trading history.

In the face of a tepid stock market, KORS had a successful IPO. Its shares opened at $25, up 20% from its $20 offering price, and closed the first trading day at $24.20.  (Contrast that with the Facebook IPO.)  If you had gotten in at that time, you would have earned a great return.  But had you bought the stock later, perhaps in late February or March, your investment would have stayed flat through mid-August. Unless you were writing covered calls, your money wouldn’t have been working for you.

Earnings season is here and as the chart illustrates, in two of the three quarterly earnings events, the stock gapped up significantly.  Will that happen again on November 13?  I don’t know, but what I do know is that I was delighted to see KORS show up as a fairly strong covered call candidate on the BCI premium report!

It was like waiting nine months for a beautiful purse I had been coveting to go on sale.  On Oct 15 I submitted an order to buy 200 shares at $53.87 and sell 2 Nov 17 calls with a $55 strike price at a premium of $2.92 a share.  Typically OTM calls wouldn’t have such a high premium but since earnings are announced within the November options cycle, that partially explains the high price.  KORS had been on the BCI Premium Service “running list” for ten weeks and had a fairly high and constant segment rank of B/B.

KORS accelerates after IPO

BCI advises against holding positions during an earnings announcement because the implied volatility of the stock can manifest in either an upward or downward move.  I don’t go to Vegas to gamble and I don’t play the lottery.  BCI also advises against entering a position during the month of an earnings announcement.  This is a rule I generally follow.  I wouldn’t normally enter into a new position when there is an earnings announcement within that options expiration period; however, in this case I made a limited exception because the earnings announcement was only a few days before expiration.  I entered into the position with a clear intent to exit before the Nov 13 earnings announcement.  I have a note on my calendar to close the position (sell the stock and buy back the call) on Nov 12 which is a few days before the Nov 17 expiration. I may close it earlier than that if the stock stays above $55 and I have reached at least 80% of my maximum gain.  I will not be rolling the call into December before the earnings announcement, in line with the BCI rule.  After the announcement, I will then reevaluate the situation and consider selling a December covered call (at the same or different strike price) only if the price and chart activity remain favorable.  I will also be checking the BCI premium report to ensure that KORS is still on the running list.

Here is what the profit and loss chart tells me:

P&L chart for KORS

My max gain is $810 which I will realize if the stock stays above $55 by expiration.  The high premium gave me lots of downside protection and I break even if the stock goes down to as low as around $51.  Since I want to be out of the position before the Nov 13 earnings announcement, I need to determine what my potential gain could be if I closed the position before then.   The red line shows max gain if I stay in through expiration.  The white line is what the gain would be on Nov 12 under various potential prices of the underlying stock.

I’m typically satisfied if I make 70-80% of maximum gain for any position so I think my plan to sell the stock and buy back the call before the earnings announcement will provide me a nice reward with little risk.

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 Vote for Alan!

I am humbled to announce that I have been nominated as a finalist in the Author’s Show contest “50 Great Writers You Should Be Reading”  If successful, I will be included in an upcoming publication of the same name.Many thanks to YOU, our members,  for “putting me on the map”  and to the Author’s Show for this honor.The voting runs from November 2nd to November 11th. My three books are currently ranked 1, 2 and 3 on Amazon.com on the subject of covered call writing. As many of you know, I have been writing weekly blog articles on this site for the past five years and guest blog for Seeking Alpha and OilPrice.com. If I have earned your vote, here are links to the contest information and to the vote page:

http://www.wnbnetworkwest.com/WnbAuthorsShow50Writers2012-VotePage.html

http://surveys.questionpro.com/a/TakeSurvey?id=3288246

THANK YOU!

Live in the Chicago area?

I will be the keynote speaker on Saturday November 10th:

AAII Chicago Chapter:

http://www.aaii.com/chapters/meeting?mtg=2227&ChapterID=1

Market tone:

The good news is that economic reports are looking positive for our recovery. However, global, political and climate-related issues are making investors nervous and market tone tenuous:

• Friday’s jobs report showed an increase of 171,000 jobs while 124,000 were expected
• Unemployment rate upticked to 7.9% (as expected) as more people are looking for work
• Personal income was up 0.4% (0.3% expected)
• Personal spending rose by 0.8% (0.6% expected)
• Initial jobless claims for the week ending 10-27-12 was at 363,000 (370,000 expected)
• Consumer Confidence for October rose to 72.2 according to the Conference Board
• According to the Department of Commerce September factory orders rose by 4.8% (3.0% anticipated)

For the week, the S&P 500 rose by 0.2% for a year-to-date return of 15%, including dividends.

Summary:

IBD: Market in correction

BCI: This site is taking a cautious approach at this time, favoring in-the-money strikes, low-beta stocks and ETFs. Less experienced investors should consider keeping at least some cash on the sidelines until a more definite market tone can be established. We are still long-term bullish.

I hope you are all well and safe.

Alan ([email protected])

www.thebluecollarinvestor.com