The CEO Strategy is a streamlined approach to covered call writing. It is an acronym for Combining Exchange-traded funds with stock Options. The methodology uses only the Select Sector SPDRs as underlying securities. These are exchange-traded funds (ETFs) that divide the S&P 500 into 11 distinct index funds. This article will analyze a real-life example using the best-performing Select Sector SPDRs on 9/30/2024 to establish 1-week trades (Monday through Friday). Our goal is to establish portfolios with initial annualized return potential between 12% and 36%. This does not include additional income potential from share appreciation.
The best-performing Select Sector SPDRs on 9/30/2024 (1-month price performance)

The following securities will be used:
- XLB
- XLC
- XLI
- XLU
- XLY
Diversification & cash-allocation spreadsheet

- The column to the left shows the 5 selected index funds. This meets our diversification requirement
- The spreadsheet calculates that based on the $103,390 cash available, $20,678.00 will be allocated per-position
- After entering the price-per-share, the spreadsheet estimates the # of shares that can be purchased and rounds it up or down to the nearest 100
- The initial calculation (not shown) needed to be adjusted as too much cash would be spent, so the final calculations included an adjustment down in the # of shares of XLU purchased (red arrows)
- This adjusted spreadsheet calculates a cash reserve of $3,083.00 for potential exit strategy executions
- We now have met our diversification and cash allocation requirement and are set to buy the shares and sell the options
Monday morning procedures
Shares are purchased and options are sold based on the Portfolio Setup Spreadsheet. After entering our covered call trades, our 10% guideline is entered, protecting us from share price decline.
Real-life 1-week calculations on 9/30/2024 using the BCI Trade Management Calculator (TMC)

- Initial annualized returns range from 25.94% to 41.72% (brown cells), more than meeting our pre-stated goal of 12% to 36%
- Additional income from upside potential (share appreciation) ranged from 0.65% to 2.85% (purple cells)
- Breakeven price points are highlighted in the yellow cells
- Once these trades are executed, we move to position management mode through Friday’s expiration
Discussion
Setting up a weekly CEP Portfolio includes selecting the best-performing Select Sector SPDRs over the past 1-month, incorporating cash allocation and diversification requirements and then calculations to ensure meeting our pre-stated initial time-value return goal objectives.
- Portfolio Overwriting
- The Collar Strategy
- The Poor Man’s Covered Call
Covered Call Writing Alternative Strategies
- Portfolio Overwriting
- The Collar Strategy
- The Poor Man’s Covered Call
Covered call writing is a cash-generating strategy that lowers our cost basis thereby improving our opportunities for successful investments. One of the many benefits of incorporating this strategy into our investment portfolios is that the system can be crafted to meet our trading style, market assessment, portfolio net worth and personal risk tolerance. This book details three such covered call writing-like strategies that will highlight option basic +:
• Practical application
• Calculations
• Real-life examples
• Role of brokerages
• Pros and cons of strategies
• Option Greeks
• Exit strategies
• Flow charts
• Calculator user guides
• And much more
Click here for more information.
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Premium Members,
This week’s Weekly Stock Screen And Watch List has been uploaded to The Blue Collar Investor Premium Member site and is available for download in the “Reports” section. Look for the report dated 03/07/25.
Be sure to check out the latest BCI Training Videos and “Ask Alan” segments. You can view them on The Blue Collar YouTube Channel. For your convenience, the link to the BCI YouTube Channel is:
https://www.youtube.com/user/BlueCollarInvestor
Barry and The Blue Collar Investor Team
Alan,
When we set up our btc orders for covered calls using 20-10 rule, is it based on full premium or time value for itm strikes?
Hope this makes sense.
Thanks a lot.
Henry
Henry,
When we set up our 20%/10% guidelines after entering a covered call trade, the “guidelines” are based on the entire premium, even for ITM strikes. Be sure to use BTC/ GTC limit orders.
Delta will erode the premium value quicker for ITM strikes, so it will align with the degradation of premium value for OTM strikes.
Bottom line; The entire premium.
Alan
Premium members:
This week’s 5-page report of top-performing ETFs, along with our sample trade of the week, has been uploaded to your premium site. The Select Sector SPDR section is now crafted to align with our streamlined (CEO) approach to covered call writing. The report also lists Top-performing ETFs with Weekly options, mid-week market tone as well as the implied volatility of all eligible candidates.
We have also included a sample trade taken from one of our BCI watchlists.
Premium member video link:
https://youtu.be/EXMO-KwZuJs
For your convenience, here is the link to login to the premium site:
https://www.thebluecollarinvestor.com/member/login.php
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Alan and the BCI team