A covered call writing strategy commonly used by hedge funds involves using ITM covered call strikes which expire immediately after an ex-dividend date. This may be appropriate only if share retention is not an integral requirement of the strategy. In this article, a real-life example with American Express Co. (NYSE: AXP) will be used to analyze this approach.
What is an ex-dividend date?
This is the latest date a shareholder must own a stock or ETF to be eligible to receive an upcoming dividend distribution. It is also the most common reason for early exercise of a call option (although quite rare).
Proposed strategy
- Buy shares about going ex-dividend
- Sell ITM covered calls that generate a targeted initial time-value return goal range (15% – 30% annualized is a reasonable goal)
- If the option is exercised early and shares sold (typically, the day prior to the ex-date, but rare), the targeted initial time-value return will be realized
- If there is no early exercise, the dividend will also be captured, increasing the final returns, still resulting in a high probability of exercise after contract expiration (assuming no exit strategy intervention)
Real-life example with AXP
- 12/17/2024: AXP trading at $300.90
- The ex-date for a $0.70 dividend is 1/3/2025
- The 1/3/2025 $295.00 ITM call strike had a bid price of $9.35
- Targeting an annualized return of 15% -30%
AXP dividend information: www.dividendinvestor.com

AXP option-chain on 12/17/2024

AXP calculations without the $0.70 dividend using the BCI Trade Management Calculator (TMC)

- The spreadsheet shows an 18-day trade, if taken through contract expiration (red circle)
- The breakeven price point is $291.55 (yellow cell)
- The 18-day return is 1.17%, 23.71% annualized (brown cells), aligning with our targeted goal
- The downside protection of the time-value profit is 1.96% (purple cell)
AXP calculations with the $0.70 dividend using the BCI Trade Management Calculator (TMC)

- The spreadsheet shows an 18-day trade, if taken through contract expiration (red circle)
- The breakeven price point is $290.85 (yellow cell)
- The 18-day return is increased to 1.41%, 28.53% annualized (brown cells), aligning with our targeted goal
- The downside protection of the time-value profit is still 1.96% (purple cell)
Discussion
Covered call writing can be used around ex-dividend dates by employing ITM strikes, while setting specific targeted returns. Since exercise is more likely than not, the return will either meet our pre-started goal or do even better if the dividend is also captured. It is critical to also keep in mind that if share price drops below the breakeven price money can be lost and, therefore, we must always be prepared with our exit strategy arsenal.
Selling Cash-Secured Puts: Basic and Advanced Principles

Selling Cash-Secured Puts is a 6-part Video Series + downloadable workbook. All aspects of Put-Selling including stock selection, option selection and position management. A huge section on exit strategies and a deeper dive into ultra-low risk approaches to selling cash-secured puts have been added to previous versions of this course. The Companion Workbook contains 111 all-color pages of all charts, graphs and slides. Download Table Of Contents (PDF)
This course contains 6- parts in the video course:
Section I: Option basics (definitions and foundational information)
Section II: Traditional put-selling (stock & option selection + position management)
Section III: PCP (wheel) strategy (adding covered calls to selling cash-secured puts)
Section IV: Buy a stock at a discount instead of a limit order (buy a stock at our target price or get paid not to buy the stock)
Section V: Ultra-low-risk put/Delta strategy (High probability, low-risk trades)
Section VI: Ultra-low-risk put/implied volatility strategy (High probability, low-risk trades)
Click here for video & more information.
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Premium Members,
This week’s Weekly Stock Screen and Watch List has been uploaded to The Blue Collar Investor Premium Member site and is available for download in the “Reports” section. Look for the report dated 05/16/25.
Be sure to check out the latest BCI Training Videos and “Ask Alan” segments. You can view them on The Blue Collar YouTube Channel. For your convenience, the link to the BCI YouTube Channel is:
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Barry and The Blue Collar Investor Team
Alan,
When entering the 20%-10% btc limit orders, is it based on premium or premium + dividend? I think just premium?
Thank you.
Dave
Dave,
You are correct, it is based on 20% of the premium only. In this case, it is set at $1.97.
Although the main reason for early exercise of our covered call trades is ex-dividend dates, it is still rare.
Also, if early exercise does occur, it will be on the day prior to the ex-date.
Alan
Premium members:
This week’s 4-page report of top-performing ETFs, along with our sample trade of the week, has been uploaded to your premium site. The Select Sector SPDR section is now crafted to align with our streamlined (CEO) approach to covered call writing. The report also lists Top-performing ETFs with Weekly options, mid-week market tone as well as the implied volatility of all eligible candidates.
We have also included a sample trade taken from one of our BCI watchlists.
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https://youtu.be/EXMO-KwZuJs
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Alan and the BCI team
Premium Members,
This week’s Weekly Stock Screen and Watch List has been uploaded to The Blue Collar Investor Premium Member site and is available for download in the “Reports” section. Look for the report dated 05/22/25.
Be sure to check out the latest BCI Training Videos and “Ask Alan” segments. You can view them on The Blue Collar YouTube Channel. For your convenience, the link to the BCI YouTube Channel is:
https://www.youtube.com/user/BlueCollarInvestor
Barry and The Blue Collar Investor Team